Client

A large global advertising agency in the UK

Requirement

Development of print-ready artworks across all Marketing Communications collateral

Process

Basil’s account manager in the UK took the brief from the client and then off-shored work to the Project Manager at Basil India. Based on the brief, the offshore studio manager then deployed the team of print-artwork specialists, proof readers and the QA department. On final approval from the client, the ‘Creative Re-purposed Assets’ were uploaded through FTP.

Client’s inputs

• Brief on the technical specifications of the jobs
• Instructions on implementing creative inputs on adaptations
• Relevant product images, copy deck, legal text and brand logos
• Mandatory specifications of legal requirements from time to time
• List of publications and their specifications in case of an ad campaign

Type of work executed

• Adaptation of the existing artworks to various publications’ specifications
• Re-purposing the existing assets for various media
• Retouching of the images
• Creating collages from multiple image inputs

Key advantages

• Single-point ‘Integrated Virtual Studio Solutions’
• Huge savings on time and costs

<< Back to Insights