Large multi-nationals have the daunting task of managing not only the creative process but also the production of creative assets which then would have to be distributed to various vendors.

Increasingly most multi-nationals have embarked on the path of de-coupling the creative process from the production process and aggregating the assets in a centralised studio. Basil helps large multinationals with the creation of these dedicated production hubs by brands, skills or by regions.

Basil's Offshore Centralised Production Hub Solution has the following advantages compared to the traditional outsourced models:

Generating a higher ROI on marketing spends by

• Aggregating functional capability across the group
• Building scale and thereby lowering costs
• By delivering service across geography
• Specialist skills being made available through the group (e.g. digital/packaging group)
• Single window being provided for all their requirements
• Providing delivery across geography

De-coupling of creative and production reduces costs through

• Aggregation
• Better management of peaks and overflows
• Better use of existing assets through a centralized DAM
• Better management of technology – insurance against technological obsolescence