Basil has worked extensively, repurposing ideas and assets, to make marketing communications as well as the publishing industry much more efficient.

To achieve error-free results on every job, Basil became one of the first companies in the media industry in the world to get the ISO 9001:2000 certification. This system has perforce led to a change in our environment with quality becoming the most favoured word amongst our people. An interesting method of infusing quality has been to build internal Centres of Excellence for each functional area. Defined processes are drawn up at every stage and activities are broken into sub-tasks with independent checklists.

Quality Management Systems include daily, weekly and monthly reviews to arrive at corrective and preventive actions to eliminate specific as well as general areas of concern.

DAM solution

Basil provides you with a DAM solution that allows you to store all your finished creative and communication assets in a central repository. Built on proven open source technology the solution can be configured to manage multiple brands and assets across different media categories. The solution also allows you to define multiple levels of access, giving you the freedom to define whether regional offices can have access to source files or whether they need permission-based access to the same.