For creative agencies and publishers
As the marketplace is getting more crowded, the pressure is on creative agencies, be it full-service, digital or below-the-line, to be more competitive and agile to deliver solutions in a cost-efficent and timely manner. With specialisation of skills becoming more rampant and relevant, the availabilty of resources and the cost of delivery are becoming issues.
Basil is able to provide a proven and successful model for creative agencies and publishers across the globe to outsource the whole studio irrespective of skills. Basil then manages the studio with local talent and a virtual studio in an offshore location that provides services across media 24X7.
The virtual studio provides agencies a single window for all creative services requirements. Any office of the agency or publisher can brief and get work commissioned across any time zone.
The studio aggregates various services across different functions and media and creates economies of scale. This helps in the development of a consolidated repository of creative material and transfers knowledge across the agency and network to ensure consistency in brand communication across different disciplines.
How this engagement process works is illustrated below:
Read our case study on “How a leading advertising agency in Toronto has outsourced its studio in Toronto, Canada”.